Why we love it

Pure simplicity and social media effect. 

At Analogshift we do not hide our love for vintage timepieces, we know, this is a brand new and unworn example, but was inspired by the Longines Heritage, and we must say, it's a perfect vintage looking re-edition and we cannot get enough of it.

Since we live in the modern age, this watch was inspired by an of a famous editor in the watch industry. Longines loved it and decided it was time to make a tribute to the Heritage collection. Enters the Heritage 1945.

Presented at Baselworld 2017, the Copper colored dial paired with the flat bezel are a perfect tribute to the piece dating from 1945. The profile of the 40mm stainless steel case is unmistakably Longines and very elegant. Like the original piece the hands are blued steel, long and thin and use the same period markers and same fonts. 

This brand new watch comes with full kit and still under warranty at a great price, we just want to add: Go for it!

The Story

Founded in 1832 in Saint-Imier, Switzerland, Longines was at the sharp end of the watchmaking spear.  Constantly innovating, they were  a company to be compared with the other major Swiss manufactures.  By 1919, Longines was the official supplier of timepieces for the International Aeronautical Federation, working to develop highly accurate navigation chronometers for many of the era's great aviation pioneers.  

Most famous among Longines' forays into navigation pieces is probably the Lindberg Hour Angle watch, a wristwatch designed by Charles Lindberg in conjunction with the brand to allow aviators to calculate, with the help of a sextant and their latitude, their exact geographic location. 

From the 1930s to the 1950s, Longines also put out a series of simply stunning time-only watches. Often referred to as calatravas after the iconic model by Patek Philippe, most of these watches had thin stainless steel cases at 34mm, a standard size for the time. Like the Patek Philippe Calatrava, these watches by Longines were known for their perfect proportions and the elegant simplicity of their designs.